Two Steps to Better Search Results.

Mistake #1: Starting too specific

Putting a lengthy phrase or entire sentence into a search engine is a recipe for failure in most cases. That’s simply not how search engines work.

Mistake #2: Giving up too soon

...it’s not uncommon for that initial search to be very, very close to the desired result. The fact that it isn’t immediately obvious isn’t an indication that the answer isn’t there.

Step #1: Start broad

When you’re looking for information on the internet, start simple. Use only a couple of words or a very short phrase that distills what you’re looking for down to its essence.

Step #2: Refine

The reason many people don’t start broad is they believe the terms are too generic, and not a good match for their actual query. As we’ve just seen, that’s not necessarily the case. Sometimes the basic terms will get you just what you need.